New Logo Wins and Sales Ecosystem build for Data Observability Startup

Helped win 3 Banking clients and 7 Telecommunications clients over a period of 18 months, as a part of sales as a service. We started off as a low cost to test the market and scaled fast with deploying feet on street.

Challenges

A small team of 15 people including the co-founders was trying to figure out a way to grow in Asia. The ideal client base was at the deep end of the enterprise that are hardest to crack, in terms of time and effort needed. We had to gather market intel of where the money was being spent, the urgency involved and if our product was capable of making the cut through the enterprise security, legal, risk and compliance. Time to value as the key.

Solutions

  1. Go-To-Money Planning: Sharpen the focus in 2 countries and going deep into 50 target accounts
  2. Get-The-Money Execution: Deploy the field team to provide the account coverage
  3. Identify Partners: As a part of the account plan, we wanted to pull out all stops proactively. One was to find partners who were strong in those accounts and ensuring they don't get in the way during any of the sales cycle.
  4. Partner Enablement: New solutions need to be sold to both the sales management and their solution engineering team, in order to get to the table. A full COE plan was presented, fine tuned based on feedback and executed all the way to deal closure.
  5. Streamlined Planning: For customer success once the product is deployed.

Result

A total of 15 deals closed were closed in 6 quarters and a pathway to close deals in global accounts in the UK and other regions. The company grew to 200 from 15 by the time we handed over the business. The ecosystem included some of the biggest partner names that were multi billion dollars in revenue and helped create a new category that didn't exist before.

work process
Sales-as-a-Service Hospitality Solution Provider
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