Sellers share a list of their customers in sales presentations. There are 2 primary reasons for it. One is to establish the credibility of their product and or company. The other is to convey the message to the prospect that they should buy them because the other customer bought. The way you articulate the value in both these scenarios is different. The 2nd reason may work in many cases and it requires the Buyer’s frame of mind to be in a certain way on order to be productive.

Understand the way to navigate these common obstacles in a smooth way.