Planning: Go-To-Money

Details

This module equips every one of your sales team to sell the story, and not the solution. The story you tell is the real competitive differentiation. Create a compelling narrative for your buyer, in a way they'll be able to sell it internally, and you’ll shine the value in a way that makes your solution the inevitable choice. We package your sales armour that your team can use with confidence. This includes providing content for aircover, establishing trust and thought leadership in the market and priming the buyers to be positively inclined to let you into their world.

‍

Comprehensive market analysis and industry research
Goal setting and strategy development
Learn GTM architecture by understanding the fundamental principles of recurring revenue.
Planning a GTM is just the beginning. To truly make these skills permanent, we offer weekly Live Coaching.
Our coaching sessions go beyond traditional training, providing your team with hands-on experience and active guidance.
Immersive approach fosters lasting behavioral change, creating a workforce that excels.

Benefits

Stakeholder Alignment: Uncover the qualities that make your solution stand out in your market to one impact-focused customer journey.
Message Development: A/B testing different for different personas.
Optimized Resources: Focus on one to two key skills covered that will make the most impact. Include one or more of the following: How to Demo, Uncovering Critical Events, Account Research, Objection Handling, Trap setting Conversations, Storytelling…and more‍
Standard GTM Operating Model: Apply a standard operating model that reps and FLMs need to execute as one cohesive unit.‍
Equip customer-facing GTM professionals with the essential techniques needed to share stories that influence customers and help them commit to new opportunities.

Our Work Process

Our streamlined and client-focused work process ensures that we deliver the best possible outcomes for your business. We believe in a collaborative approach, working closely with you at every stage.

Discovery and Analysis

We begin by thoroughly understanding your business, challenges, and objectives. Through detailed analysis and stakeholder consultations, we identify key areas for improvement and opportunities for growth.

Strategy Development

Based on our findings, we develop a customized strategy tailored to your specific needs. This includes actionable plans and innovative solutions designed to drive success and achieve your business goals.

Implementation and Support

We don't just hand over a plan; we stay with you throughout the implementation process, providing ongoing support and adjustments to ensure the strategy is effectively executed and delivers the desired results.

Our Work

Our latest cases



Twin GSI Partnership – for Major Bank

Joint Account Planning: Identifying complementary synergies between 2 GSI, prioritising win-win approach in overlapping skills for a 3 way contract.

Global Technology Solutions Provider – Channel Partners & Commercial

Ecosystem and Channel Planning. Making the channel engagement and results more predictable and primed for deeper collaboration

Global Technology Solutions Provider – Channel Partner

Ecosystem and Channel Planning. Making the channel engagement and results more predictable and primed for deeper collaboration

Global Systems Integrator & Software Partnership – Channel Partners

Ecosystem and Channel Planning. This is a process and strategy improvement to develop a functioning partner ecosystem between large established organisations. A change management project to shine the light on the blind spots and set a practical framework for the frontline.