Deal Creation and Account Management for Engineering Services Company

Designed and trained experienced account managers with Engineering background become effective at creating new deals proactively with their clients and grow wallet share, in a highly competitive market that involves selling to Global Cloud Service Providers among other large corporations.

Challenges

The primary challenge for the Engineering Services firm was their team of 16 account managers had deep technical expertise, thanks to their hands-on services background, but had difficulties in proactively growing the wallet share in their large key accounts and prevent competition from winning their clients. It was critical that they retained and expanded revenue within their client base to achieve their annual quota the following year.

Industry:
Technology, Engineering Services
Location:
United States, Singapore, Taiwan

Solutions:

  1. Skill Will Matrix: Diagnose the competence of the 16 Account Managers in Taiwan and Singapore and 2 sales VPs
  2. Territory Design and Rep Alignment: Understand the nature of the deals and the competition in each individual territory and accounts
  3. Design Deal Creation Framework : Creating and implementing deal creation framework suitable for the accounts, sales motions and plan messaging strategies.
  4. Account Management: Simplified Account Management to make it easy for the team to contribute to grow the revenue, set up early warning systems to gain deal control. MAGIC sales methodology and Must-Win Deal Review.

Result

The implementation of the 1 page account plans, deal creation changed the culture of sales with results showing within the first quarter. The firm successfully expanded their walletshare in primarily 2 hyperscalars with mega deals leading to a 28% revenue growth that year vs a target growth of 20%.

work process
Revamping the complete GTM and Sales Plan for a regional infra could provider
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