Revamping the complete GTM and Sales Plan for a regional infra could provider

Redrawing the blueprint and implementing the complete sales function from scratch to help take on giant cloud providers and generate a 5% market share

Challenges

The infrastructure service provider made a loss of $5m in the year and had to fire the field sales team and start from scratch. They were up against 2 of the biggest global service providers with a 56% market share in their territory and have a much better firepower and software sophistication.

Industry:
Regional Infrastructure Cloud Service Provider
Location:
ASEAN

Solutions

  1. GTM: Create a full GTM plan to take on the cloud service provider in their stronghold accounts. Includes advising, implementation and operating for the full year
  2. Hiring Fresh Field Team: Quarter by Quarter input metrics and output metrics, hire and ramp up their performance.
  3. Partner Performance Planning: Create an ecosystem with 85% of business coming from partners and ISV teams, up from 60% direct business in the original plan. 
  4. Weekly cadence: Assist with weekly cadence (1 day per week) to keep the direct client engagement, partner enablement and support, ISV partnerships on track to breakeven by the end of year 1. This is a one year engagement, with option to extend it by 2 more years.

Results

Successfully peeled off and onboarded a few top and active partners from the competition’s ecosystem, gaining visibility and control into the renewals, timelines, decision makers to meet the quotas. On track for 130% quota achievement (work in progress).

work process
Sales Orientation Program for 10 Deep Tech Startups
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