What We Believe
Every company finds its own path to money, but all winning sales teams share one thing in common: a willingness to listen to the ground
Here’s to the Rainmakers, who transform enterprise sales. These are the mavericks who dial differently and close deals beyond textbook tactics. They don’t just follow rules—they rewrite them. Their unusual strategies and unparalleled results command respect. You can’t ignore the impact of their tactics. They’re reshaping the sales landscape and propelling organizations forward. Some call them rebels, but we call them Sales Bond. They revolutionize the way we sell. They don’t just sell better. They sell different. They are the architects of Magical Selling
Our First Principles
It’s easier to sell aspirin than vitamins
There are budgets to solve problems that customers already have, vs. no budget for aspirational goals (needs vs.wants)
Nail it before you scale it
Make sure we crawl, walk, run (progress through the intermediate phases of scaling go to market) before applying techniques for a mass-market
The perfect is the enemy of the good
Waiting for a perfect solution prevents us from making things better as we go. We also often learn by doing, so better to start than speculate endlessly
Where there’s mystery, there’s margin
Customers don’t pay you to solve easy problems
You can EXpect what you INspect
You don’t find $ bn opportunities, you have to create them (and it’s usually hard work)
First become effective, then you can become efficient
Don’t apply big-company metrics (usually about efficiency) to an early-stage business. You can always improve execution efficiency once you become successful
Are we playing to win or playing to participate?
Having a solution in the market is good, but we need to aim for growth that is faster than market, and for #1 or #2 position
Let me introduce you to TINA
There Is No Alternative. You increase your chance of success when you cut out everything except what is absolutely critical
Sometimes you have to make the parachute on the way down
Waiting for a perfect solution prevents us from making things better as we go. We also often learn by doing..
Establish Directional Accuracy
Derive the problem statement accurately and account for the associated constraint functions, to determine the way forward
Make Measurable Directional Progress
One result achieved is a data point. Two in a row is a pattern. Three in a row is a formula to repeat and scale.Â
Deliver Permanent Improvement
Change the trajectory with terms that are fully tailored and localized and decisively turned into a routine for everyone.Â
What to Expect
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Improved Deal Awareness, Sales IQ
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Improved Tactical Agility and Team Dynamics
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A Prescription for Eliminating your kryptonites
This best practices workshop is your first step in building a more valuable sales force. It works wonders in energizing them and channeling their energy for maximum impact.
Your Move