Go-To-Money Map
If you want to spend money, use Go-To-Market, which is what marketing teams do. If you want to earn money, Go-To-Money is your GTM, which is what Sales teams must do. Unless you have a long runway and firepower to build a brand, the difference is straight forward. One looks for problems they can solve while the other and the other looks for problems attached with budgets to be spent.
We create a “Go-to-Money” blueprint by combining the market intelligence and tapping into the rainmaker network who actively work with decision makers and buyers. We target Deal Interception first and craft a clear and actionable path to securing the deals that matter most, minimizing the guesswork and inefficiencies of traditional Go-To-Market tactics.
Whether you are expanding into an unfamiliar territory, building a team from scratch, new product launch or simply trying to improve your sales performance, we have the tools, the artefacts and the structure to get you results. Remember, Go-to-Market might work for people with spending targets. But for sales, with earning targets, Go-to-Money is smart play.
How We Can Help
Territory and Account Intelligence
Deal interception is a good way to win fast. Map and engage key individuals who are tackling urgent challenges within organizations that have the capacity to allocate or create budgets, or those with direct access to Economic Buyers.
Co-Create Sales Artefacts
Fancy slides and videos are useful to attract attention in the early in the sales cycles. However, it is the meticulousness of sales artefacts and documentation that gets the deals over the line. Get the ‘Battle Ready’ versions.
Finetune Value Articulation
Align your product messaging to the different personas involved in making buying decisions. Multiple powerful messages for the same product is tablestakes and it needs to be constantly updated to suit the market terrain.
Sales Plays
Create a system of sales plays to open multiple opportunities to sales teams to land a client. Stitch together a series of complementary sales plays with decision intelligence built in to align an opportunity with product better.
Hire Sales ‘Special Forces’
Hit the ground running with one or more sales specialists instantly. We offer Sales Bond, the 3 musketeers, Famous Five, Magnificent seven, Ocean’s eleven.
Turn Around Underperformance
80% of the time underperformance is a symptom of solving the wrong problems. Be it regions, individuals or accounts, it is easy to solve through simple reorientation and alignment of resources.
Territory Design
Territory is a critical sales element in high performance sales machine. It's a very good predictor of revenue outcomes. Use our battle tested methodology to build a cohesive unit for efficient revenue growth.
Channel Programming
Learn how to create compelling tradeoffs to build a sales ecosystem. How to get partners to sell for you. How to make decisions on a day to day basis and measure progress.
The Directions (Planning Resource Allocation and building a team)
Transitioning to new models (such as licence sales to subscription sales)
Assess the symptoms and the weak and or the missing links on the skills front, input metrics, output metrics being measured
Uncover the problems behind those symptoms from people perspective, sales motion perspective and benchmark
Identify root causes and prescribe action items for all connected activities for Horizon 1, Horizon 2 and Horizon 3 timeline
What to Expect
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Go..Get to the Money
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Eliminate Hire-Rampup time
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Minimize Effort
Go-To-Money is a quick yet highly effective way to create a pipeline of real deals and deliver revenue. Simply plug in any missing pieces and take the right steps to deliver accelerated results